Clik here to view.
Research Highlight: Pros and Cons of Sales-Service Ambidexterity
While “multitasking” has become a staple on job descriptions, research on sales-service ambidexterity – when salespeople are required to provide the dual role of sales and customer service – has been...
View ArticleClik here to view.
The Phoenicians’ Homeland
As early as the 12th century BCE, the Phoenicians used a series of Mediterranean cities as trade hubs for cultural and commercial exchange. Today, the Council of Europe identifies this itinerary as...
View ArticleClik here to view.
Berytus, Mother of Laws
Forever mining Lebanon’s rich history, the Center for Lebanese Heritage (CLH) at LAU, under the direction of Henri Zoghaib, this week launched a translation in three languages of the very first book...
View ArticleClik here to view.
Engineering the Future Today
LAU’s School of Engineering (SOE) has been a national pioneer in Artificial Intelligence (AI) research, offering students the opportunity to experiment with the technology in their classrooms and...
View ArticleClik here to view.
Remembering a 1959 Alumna’s Impact on Psychology
“Lamia Sabbah Ali-Ahmed’s thesis focused around seven issues that are surprisingly now the same concerns of today’s youth,” explained Dr. Ketty M. Sarouphim-McGill, associate professor of psychology...
View ArticleClik here to view.
“A Fantastic Opportunity” for Exchange Students
Spending a semester abroad might seem like a scary move for some students, but those who come to LAU say it is an unforgettable, life-changing experience.This is particularly true for MBA student...
View ArticleClik here to view.
Students for Road Safety
Less than one month into the new year, 28 people have died on Lebanese roads as a result of accidents.That, along with other staggering figures called on students from the Lebanese Red Cross and...
View ArticleClik here to view.
ARTIS Places Beirut on Its Map
LAU hosted a two-day symposium on Translation and Interpreting in Conflict Zones at a time when professionals in the fields can play a significant role in defusing tensions and promoting intercultural...
View ArticleClik here to view.
NORA Under the Microscope
Healthcare providers, physicians, residents and department chairs from hospitals and academic institutions convened at the Gilbert and Rose-Marie Chagoury Health Sciences Auditorium on January 19 for...
View ArticleClik here to view.
How to Build a Brand in the Food Industry
The vast Lebanese diaspora counts on food as one of the ways to stay connected to the homeland. Brands like California Garden provide Lebanese food lovers with a fix across continents – and even in...
View Article